The approach focuses on transforming frustration into excitement. Imagine the difference between arriving at a crowded event with long lines and feeling overwhelmed, versus arriving with the antic- ipation of a smooth and enjoyable experience. By addressing the over-crowded challenges, we can turn frustration into excitement, allowing people to fully embrace the festive atmosphere from the moment they arrive. Also, by improving the flow of the event, we can foster a stronger sense of community by allowing people to connect and engage with each other more easily. This can lead to a greater sense of belonging, shared experience, aligning with Foodieland’s core mission. When visitors are caught up in navigating crowded spaces and waiting in lines, they have less time and energy to truly explore the diverse offerings of the market. By streamlining the entry and food ordering process, visitors can spend more time exploring the diverse offerings, enjoying live music, and connecting with loved ones.