Haunted Frames is a film festival taking place at Crest and Tower theaters over three days in October. The goal of this project is to create a comprehensive campaign to promote a film festival for the horror/thriller genre. This project aims to capture the essence of suspense, intrigue, and cinematic excellence associated with the horror/thriller genre. The event is an opportunity to engage with the visitors through all the festival’s promotional material including print and digital. By presenting the film festival experience for the horror/thriller genre in a targeted way for the audience, the campaign will create increased awareness of film festivals and present the festival as a social activity including indoor and outdoor spaces.